Phones iPhones $1,299 iPhone 18 Pro Max?! Analyst now predicts $200 price hike for Apple’s next flagship phone News By Scott Younker published 26 June 2026 And that’s just for the base model When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works . (Image credit: Tom’s Guide) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Surprisingly, when Apple announced across the board price hikes for its entire product lineup, the iPhone was left untouched. That may not last long, though. While Apple didn’t announce iPhone price increases, it’s likely those are coming. The iPhone is Apple’s biggest revenue driver making up over 60% of the company’s sales since 2008 accordign to this Business of Apps report. And now finally, Apple is proving that it’s not immune to RAMaggedon . Analysts at IDC predict that Apple will announce price increases at a later date. Nabila Popal of IDC told Tom’s Guide that the company had been forecasting $100 increases for the Pro models and $50 for the base ones. Latest Videos From Watch full video here: However, it appears the price hikes to the iPad and Mac laptops were much larger than expected. “My personal instinct says the hike to iPhones may be even higher than what we assumed – perhaps even $200 to the Pro Max models,” Popal said. “I think the days of $50 price increases are over.” You may like Apple predicted to use ‘aggressive pricing’ for the iPhone 18 Pro and Pro Max Apple confirms ‘significantly higher memory costs’ and that means iPhone and Mac price hikes are almost certainly on the way Apple CEO Tim Cook confirmed price hikes are ‘unavoidable’ — so get ready to pay more If that comes to fruition, here’s how it would look: Swipe to scroll horizontally Potential iPhone 18 prices Model Current iPhone 17 price Predicted price iPhone 18 from $799 $899 iPhone 18 Air from $999 $1,099 iPhone 18 Pro from $1,099 $1,299 iPhone 18 Pro Max from $1,199 $1,399 iPhone 18 Ultra N/A $2,500 Popal believes today’s announcement is a way for Apple to “cushion” the idea of price increases for the iPhone. Tom’s Guide: Direct to Your Inbox Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Especially since this year’s phone might drive iPhone owners to upgrade, since the recently announced AI-powered Siri upgrade will only be available on iPhone 17 Pro models and later. That leaves out the popular iPhone 16 models and even the iPhone 15 Pro models, the oldest ones that currently support Apple Intelligence. Price hikes are becoming the norm (Image credit: Shutterstock) As AI drains the world of memory and storage, it’s become increasingly common for companies to announce price hikes to combat the ongoing shortage. At around the same time Apple announced its price increases, Microsoft also revealed that Xbox price hikes are coming , again. Both Apple and Microsoft blamed “components crisis” for the rising dollar signs. What to read next Apple price hikes are official — here’s how much more you’ll pay for MacBooks and iPads now iPhone 18 Pro Max rumors and leaks: Everything we know so far iPhone 18 tipped for cost-cutting ‘downgrades’ — here’s what we know “We believe the situation is not bound to be better, at least for the next two years,” Counterpoint’s VP of Research Neil Shah, told Tom’s Guide. Shah added that companies will likely start pushing premium products as consumers reject weaker “budget” models and their new higher costs. Apple, like its Windows rival, is not blameless here. Despite its seeming ineptitude at getting AI to work, the company has invested in the ubiquitous technolog
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