Pro HPE will let VMware users get a free year’s license via its own tools News By Craig Hale published 16 June 2026 HPE tries to entice VMware customers with unbeatable deal When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works . Image credit: Hewlett Packard Enterprise (Image credit: Hewlett Packard Enterprise) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter HPE confirms plans to make its VM subscription free for the first year $1 Zerto migration package supports for those moving from VMware and others The company also wants to unify its partner program to have them all in one place In a bid to attract VMware customers who might be dissatisfied with services or prices following the Broadcom acquisition, HPE has launched an aggressive campaign to give users affordable access to both platforms for a year to aid migration. Under the initiative, customers can get a year’s free HPE Morpheus VM Essentials license so that they’re not paying for two subscriptions during the migration. Prospective customers will also get a $1 license for the company’s migration software, HPE Zerto, during the migration period. Latest Videos From Watch full video here: HPE really wants to migrate you away from VMware The scheme was announced at HPE Discovery 2026 in Las Vegas, where the company revealed one of the biggest barriers preventing organizations from leaving VMware is often the cost. CTO Fidelma Russo described it as the “double-bubble cost problem.” During the event, HPE notably avoided mentioning VMware, but the program undoubtedly takes shot at customers who have been affected by sharp price hikes following the Broadcom takeover. Unified subscription bundles have pushed up the costs for companies who wouldn’t have otherwise paid for multiple products, and legacy licensing options were also famously removed under the changes. You may like VMware Workstation Pro desktop virtualization platform review Microsoft is actually cutting cloud PC prices for SMBs Bluehost’s new service combines ChatGPT, Gemini, Claude, and Grok subscriptions for just $20 a month “We are announcing that as a customer goes through this transformation with HPE Morpheus VM Essentials, you don’t pay for the first year of licenses,” Russo said. HPE also used the event to share that it will be bringing HPE and Juniper Networks partner programs together with effect from November 1. It would give partners access to resell networking, cloud and AI services from one place. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Earlier this year, it was revealed that 86% of VMware customers are still looking to move elsewhere, with 85% worried about rising prices. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Craig Hale With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value! View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout Read more Pro VMware Workstation Pro desktop virtualization platform review Pro Microsoft is actua
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