Pro Japanese firm will continue producing Blu-ray Disc drives as another iconic company announces end of an era for physical discs — Buffalo will sell ODDs at higher prices until stocks run out News By Craig Hale Published 8 July 2026 Buffalo reverses Blu-ray exit decision, but warns of price hikes When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works . (Image credit: sattahipbeach / Shutterstock) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Buffalo reverses Blu-ray exit decision after securing more components Customers face 33-51% price hikes for remaining portable drive stock Manufacturing will eventually cease once current component supply runs out Japanese firm Buffalo has reversed its decision to stop selling Blu-ray drives (via PC Watch ), announcing it will continue selling several portable models after securing additional supply of components that were previously unavailable. This comes after an earlier February 2026 announcement that it would suspend the sale of Blu-ray drives in July 2026 due to component shortages – not a lack of demand. However, customers are set to pay a premium for Buffalo’s renewed sales due to ongoing global semiconductor shortages, rising material costs and higher overall manufacturing costs. Latest Videos From Watch full video here: Limited supply leads to hefty price hikes For example, the BRXL-PTV6U3 model bundled with writing software sees the biggest increase of 51%, from ¥16,940 ($104) to ¥25,630 ($158). Buffalo’s BRXL-PT6U3 model also sees a 44% price hike, and the BRXL-PTWOU3 increases in cost by 33%. Additionally, even though the company continues to sell Blu-ray drives at a higher cost to maintain supply for customer demand, production will only continue while newly sourced components last, implying that Buffalo itself is facing major supply struggles. You may like Sony and LG exit Blu-ray market as Verbatim and I-O Data pledge continued support ‘We’ve seen an increase in Blu-ray orders of 10,000%’: There’s hope for physical media, says agency PlayStation’s disc HQ that helped make 24 billion discs is being repurposed No final end date has been shared due to the unpredictability of production volumes, shipping volumes and retail inventory levels, but once the parts are no longer available, manufacturing will stop and sales will likely end permanently. More broadly, it marks ongoing challenges in the industry, with Pioneer confirming it would be withdrawing from the optical disc drive business in 2025. LG also stopped manufacturing new drives, and Sony shipped its final consumer Blu-ray recorders in Japan implying a relatively strong market as other regions dwindled. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Some manufacturers are still clinging on However, earlier this year Verbatim Japan and I-O Data publicly committed to continuing Blu-ray drive development (via Tom’s Hardware ) even after major players exited, arguing that demand remains strong for customers who need long-term offline storage, like photographers and videographers, governments, businesses and archives. “We have once again recognized that the need to ‘record data I want to keep onto a disc I have on hand [sic]’ continues to genuinely exist,” the two companies said in a joint statement. However, optical storage does face competition from the generally pricier, but far more convenient rival that is cloud storage. Local storage via SSDs and HDDs is also often
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