Tom’s Guide Verdict The Sony Bravia 7 II takes a big shot at some of the best OLED TVs like the LG C6 thanks to its HDR performance and new RGB backlight technology, but a premium price might make it a hard sell. $1,467.99 at Amazon (55-inch) $1,866 at Amazon (75-inch) $2,266 at Amazon (85-inch) Check Best Buy Pros + Great design + Detailed shadows and highlights + Wide viewing angles + Sleek remote and Google TV interface Cons – SDR can look too dim – Pricing verges on OLED territory – Only 2 HDMI 2.1 ports Best picks for you These are the 5 best TVs we’ve tested for movies, sports and gaming you can buy right now The best Google TVs of 2026 These are the 3 best OLED TVs we’ve tested for bright rooms, watching movies and gaming without breaking the bank Why you can trust Tom’s Guide Our writers and editors spend hours analyzing and reviewing products, services, and apps to help find what’s best for you. Find out more about how we test, analyze, and rate. Jump To: Price & availability Design & ports How we test Performance Gaming Sound Smart TV & remote Verdict After six months of lab testing the year’s newest TVs, it has become clear that the best TVs of 2026 are pushing brightness and color accuracy to new heights. Today’s flagship TVs from Hisense and TCL deliver good performance, thanks in large part to a backlight technology called Mini-RGB that’s changing the game for picture quality. Yet Sony isn’t sitting on the sidelines. Its new “True RGB” technology also promises independently controlled red, green, and blue LEDs under the display panel but, according to Sony, offers “purer color expression, improved light steering, and ultra-wide viewing angles.” The best part? You don’t need to empty your pockets to get a taste. Despite it being used in the flagship Bravia 9 II sibling, you can get it on the Bravia 7 II at a lower price. But does Sony’s new tech actually live up to the hype? After putting the Sony Bravia 7 II through our rigorous lab testing workflow and spending two days watching real-world content, the results didn’t blow my expectations out of the water, but I’m still very impressed. Latest Videos From Watch full video here: Sony Bravia 7 II 55-inch (55-inch LED) at Amazon for $1,467.99 Sony Bravia 7 II review: Pricing and availability The Bravia 7 II is $300 more than the starting price of the 65-inch Sony Bravia 7 we reviewed in 2025. Pricing for the Sony Bravia 7 II starts at $1,600 for the 50-inch variant , and goes as high as $9,000 for the 98-inch model. MSRPs for the whole range are listed below: 50-inch: $1,599 55-inch: $2,099 65-inch: $2,599 75-inch: $3,099 85-inch: $3,999 98-inch: $8,999 The 65-inch review unit we have comes in at $2,600. Sony’s flagship Bravia 9 II costs $3,600, so if you buy the Bravia 7 II, you can save an extra $1,000. Stepping down means sacrificing a handful of dimming zones, the anti-glare features, and slightly more premium audio features — but these compromises aren’t so bad given the price difference. (Image credit: Tom’s Guide) That said, the 7 II is venturing close to OLED pricing territory. The LG C6 OLED currently sits at $2,700, while the LG B6 costs roughly $2,000. TCL’s RGB offering, the QM8L , has a price tag of $3,000 for the 75-inch model while the Hisense UR9 costs $2,000 for a 65-inch screen after the nearly unheard of $1,500 discount it received immediately after launch. Tom’s Guide: Direct to Your Inbox Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Sony Bravia 7 II review: Design and ports The Sony Bravia 7 II immediately felt different to me the moment I took it out of the box, largely due to its redesigned center-facing stand. As part of the setup, you slot a clear glass-like sheet into
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