Day sale—also known as Big Deal Days 2026—is live. The sale starts today, October 6, and runs through midnight tomorrow. As with all Prime Day sales, you’ll need to be an Amazon Prime member to take advantage of the discounts.
Amazon Kindle Paperwhite and Paperwhite Signature Edition (2024, 12th Generation)
The Kindle Paperwhite has nice extras like a warm light and a larger screen, and the Signature edition has an ad-free lock screen, auto-adjusting front light, and wireless charging.
It may only be October, but it’s never too early to jump on that holiday gift shopping. We’ve combed through all the deals and found the best ones, based on our years of testing and reviewing. WIRED’s picks for the best Prime Day deals only include products someone from our team has personally tested and reviewed. We track prices using several tools to avoid falling for fake discounts. There are no shoddy knockoffs or overpriced products among our recommendations, just good deals on great gear.
Updated 8:30 pm ET October 6: We’ve added tons of fresh products on sale and checked through the already-listed deals.
As someone who’s tested dozens of laptops this year already, I still find myself recommending the
more than any other. It’s the most well-rounded laptop you can buy, sporting great performance, long battery life, and a razor-thin chassis. The price has gone up considerably over the past year, but that’s true of many of the
. And now, it’s at its lowest price since June, making it an absolute must-buy and the top of my list for
for anyone with an iPhone. They’ve got best-in-class noise-canceling, an excellent transparency mode, clear and detailed audio quality, and a plethora of advanced features like built-in heart rate sensors and live translation. The heart rate sensors are particularly impressive—you can go on a run with just your phone and these earbuds and get accurate GPS, heart rate zone, and calorie data. —
has been sold out for the majority of this year due to the rapid escalation of interest in using them as local, agentic AI machines. The brand-new M6 model is faster (and more expensive) than ever. But the fact that you can buy them at all right now feels significant, and Amazon has the best deal on the latest model you’ll find.
, the most compelling reason to buy an iPad continues to be its original use case: casually leaning back on the couch with a book, game, or movie. It’s the device you bring with you on vacation to keep yourself from working. It’s the tablet every family with kids has. And even better: The 11-inch iPad on Amazon is one of the only iPad deals that survived Apple’s price hikes earlier this year.
I started testing AirTags this year for an upcoming buying guide and I don’t know how I ever lived without them. They can add basically anything to Apple’s Find My app, and I now have one on my keys, in my car, and in my luggage. This deal is standard, but not bad.
are on sale, the Colorsoft is one of the best. While it was also hit with a price hike at the end of August, with the base model rising to $290 from $250, you can get it for $100 off during Amazon’s sale. It has everything we like about the Paperwhite, but with a color screen (and now with Dark Mode, which it originally lacked!). For only $20 more during Amazon Big Deal Days, I’d get the Colorsoft over the Paperwhite. —
the best sale is on the Kindle Scribe Colorsoft. It’s got an 11-inch color screen and comes with a stylus to let it double as a digital notebook. It’s the most expensive Kindle, but it also has the best discount during Amazon’s sale event. —
that doubles as an e-reader, Kindle Scribe is one of my favorites. The newest version is good, and my main complaint is usually that you can get the second-gen model with almost all the same features for a better price. However, the third-gen Scribe is now on sale for under the cost of the older model, so it’s a great time to buy. And the Scribes didn’t rise in price, so no sale games with this model.
These sale events are a great time to stock up on gifts for the family, and if you have a young reader in yours, the Kindle Paperwhite Kids is a great choice. It has everything we already like about the Paperwhite (
), a fun cover to protect it from drops, and six months of free Kids+ content. Kids+ will offer your young reader free, age-appropriate content to read on their brand-new Kindle—it’s like Kindle Unlimited, but for kids. —
deals are on the color models. Kids are naturally the best candidates to enjoy the color screen since they’re more likely to select books with illustrations. The Colorsoft Kids is almost $100 off and comes with both a case and a full year of Kids+ content. This makes it a worthy upgrade from the Kids Paperwhite while it’s on sale. —
Kindle Paperwhite and Paperwhite Signature Edition (2024, 12th Generation)
, the Paperwhite is an excellent all-around choice with its adjustable warm front light and long battery life. The bad news is that